GroupM

3 World Trade Center, New York, NY

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SM&W Contribution

In 2015, GroupM commenced a renovation of ten floors at 3 World Trade Center to consolidate office space; they had previously been spread out in multiple locations around New York City. Their new offices are seeking LEED Gold Certification or higher. GroupM comprises multiple business entities and stakeholders.

The primary challenges were the scale and variety of technology enabled spaces; the multiple stakeholders and their various technology needs; the network architecture requirements; and the schedule. SM&W’s scope included the room reservation technology integration.

SM&W provided AV consulting for the various huddle and high-performance presentation rooms. A key component of the project was integrating Microsoft 365 and Skype for Business into the workflow. SM&W engineered an integrated technology solution that supports GroupM’s unique business requirements.

 

Photos courtesy of HOK; Eric Laignel photographer

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