With expertise spanning planning, design, and project management, Rob has been a key contributor to SM&W’s success since he joined our firm 19 years ago. Rob has been instrumental in shaping the company’s operational strategy, optimizing processes, and driving cross-functional collaboration among our global offices. Rob, in conjunction with key stakeholders, establishes policies that promote the firm’s culture and vision. Having a focus on managing overall business strategies and daily operations, he plays a pivotal role in driving SM&W’s continued growth and success as COO and building upon SM&W’s legacy of innovation and consistency.
Before becoming COO, Rob held the position of Integrated Communications Technology Manager. In this capacity, he played a pivotal role in the convergence and technical coordination of SM&W’s AV, IT, and Security teams. Rob also oversaw the development and management of design-related policies and procedures, ensuring quality assurance across all the firm’s projects.
Rob has worked on many global and large-scale projects during his tenure at the firm. His journey at SM&W began as a Senior Associate in Physical Security and Systems Design, where his proficiency led to the design and implementation of integrated security systems for numerous global-scale projects and spearheading the firm’s security practice initiatives and technical design standards as he transitioned to Senior Principal and Global Physical Security Discipline Leader.
Justin C. Boberg
Chicago Office Director
Global Physical Security
Global Audiovisual Discipline Leader
Corporate Market Leader
New York Medical Equipment Planning Manager
Global Medical Equipment
Planning Discipline Leader
Healthcare Market Lead
Robyne Hamilton, Assoc. AIA
Director of Healthcare Client Services
LEED Green Associate